A few days ago, when I went to take a high-speed train in China, I found that there are no one checking the tickets. I just need to scan the tickets myself and my face appears on the machine. Then I can go through the entrance with surprise.
After searching the Internet, I learnt that we do not need to take physical tickets any more from 2019, we just need our face and our cellphone to get on a high-speed train. This is the first time that I realize Artificial Intelligence is so close to our real life.
What is Artificial Intelligence?
Artificial Intelligence is the intelligence that is showcased by machines, as opposed to the natural or the forced intelligence in humans. While AI has been in existence for a long time, it has gained humongous popularity due to the rising power of computers and related technology.
As we know, face scanning technology is an innovative AI application. Apple published iPhone X which allow users to unlock and pay with their face.
Face ID uses a flood illuminator to project around 30,000 dots onto your face, which create a depth map of your face’s unique shape. An infrared sensor then double checks that the image it acquired corresponds to your face each time you try to access your phone, and if it does, you’re in.
Apple estimated that, while Touch ID was already secure with only a one in 50,000 chances of being spoofed, Face ID brings that up to about one in 1 million.
What application scenes can AI have?
At the same time when technology is becoming increasingly complex, AI is continuously increasing its application in marketing.
Quality Content Writing
There are more and more media company starting to use AI to write normal news. “Automatic Language Generation”can change data into text which can accord with human reading habits. This technology can increase marketer’s efficiency.
One male customer went to a local store to complain that this store mailed coupons of baby products to his daughter who is still studying in school. But after communicating with his daughter, the angry father found she was real pregnant.
How did the merchant know the news she was pregnant earlier than her father? The answer is big data. With the help of AI, the usage towards big data is becoming more efficient: on the base of big and meticulous data, AI can subdivide and group consumers with same or similar behavior and habits, and pushing more personalized content.
What are pluses and minuses of this trend?
Using artificial intelligence alongside cognitive technologies can help make faster decisions and carry out actions quicker.
The phrase “human error” was born because humans, naturally, make mistakes from time to time. Computers however, do not make these mistakes – that is, of course, assuming they are programmed properly. With artificial intelligence, data could be processed error-free, no matter how big the dataset might be
Taking risks on behalf of humans
With artificial intelligence, you can arguably lessen the risks you expose humans to in the name of research. Take, for example, space exploration and the Mars rover, known as Curiosity. It can travel across the landscape of Mars, exploring it and determining the best paths to take, while learning to think for itself. Using artificial intelligence in this manner could potentially lead to massive benefits in areas such as demand forecasting, medical diagnosis and oil exploration.
There is little doubt that artificial intelligence will displace many low-skilled jobs. Arguably, robots have already taken many jobs on the assembly line – but now this could extend to new levels. Take, for example, the concept of driverless cars, which could displace the need to have millions of human drivers, from taxi drivers to chauffeurs, very quickly. Of course some would argue that artificial intelligence will create more wealth than it destroys – but there is genuine risk that this will not be distributed evenly, particularly during its early expansion.
Distribution of power
Artificial intelligence carries the risk, in the minds of some, of taking control away from human actions in many ways. Nations that are in possession of artificial intelligence could theoretically kill humans without needing to pull a trigger.
Lack of judgement calls
Humans can take unique circumstances and judgement calls into account when they make their decisions, something that artificial intelligence may never be able to do. One example occurred in Sydney, Australia, in 2014 when a shooting drama in the downtown area prompted people to make numerous calls to Uber in an effort to escape the area. The result was that Uber’s ride rates surged based on its supply and demand algorithm – there was no consideration involved for the circumstances in which the riders found themselves.